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SwimSpray Dominates Other "Anti-Chlorine" Products

January 27, 2016

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Better by a lot.

Recently, we have been working on an advertising campaign.  We are trying to present our laboratory results to swimmers.  We want to make it easy to understand. One idea was to have all of the products competing in a race across a swimming pool.  I was hoping to superimpose the race on top of a bar graph representing the actual data.  Simple enough, right?  Wrong.

Here's the problem.  Showing the real data is almost impossible because SwimSpray is so much better than the other products.  To use the swimming race analogy, in a 50 meter freestyle race, the nearest competitor would be less than 2 meters down the pool when SwimSpray finishes.  In other words, even Katie Ledecky doesn't dominate the competition like this.

So, I think we'll wind up with some sort of compromise, which (unfortunately) shows our competitors as much much closer to SwimSpray than they really are.

SwimSpray is Better



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